The struggling cinema division doing well currently?
Under Jane Hastings, SkyCity's share of Auckland cinema revenue is up from 55 per cent to 65 per cent. SkyCity Cinemas general manager Jane Hastings has her own take on the old maxim that marketers should sell the sizzle, not the sausage.
She says New Zealand's biggest cinema chain - with 96 screens in 13 cinemas focused on Auckland and the north - has lifted its market share.
In the past nine months its share of the Auckland cinema revenue is up from 55 per cent to 65 per cent and nationally from 34 per cent to 38.5 per cent, SkyCity says.
After years of building its marketing around the actual movies, Hastings say SkyCity now sells the appeal of a sizzling night out.
(see attachment below for more or go to
NZ Herald for the rest of the story)
Cinema chief stepping up sizzle factor.docx
You do not have the required permissions to view the files attached to this post.